Facebook To Provide More Precise Data Analysis Tools

Facebook came under fire in 2016 for inaccurate tools

Facebook has announced that it is to provide marketers with more precise data regarding the ways in which it defines if an ad has been viewed. The company came under fire in 2016 when it was found that there were consistent inaccuracies in the tools it used to measure ad views. Facebook has now said that it will increase the amount of options available to marketers who advertise on its site, such as enabling them to only pay for impressions if the sound is turned on for a video or watched from start to finish. Marc S. Pritchard, from the ad agency Procter & Gamble, who criticised Facebook for its lack of transparency, has now said that the news was “a positive step forward, particularly coming from one of the largest media players in the industry”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Country Guides,Language Guides,How To Guides
2 per month
Webcertain Events,Tools
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe