The Latest Insights from International Online Marketing
Facebook has revealed spectacular growth in its fourth quarter 2015 report.
The social media giant revealed that its quarterly profits hit 1.56 billion US dollars at the end of last year, more than double its profits in the previous quarter.
When looking at the whole of 2015, it made profits of almost 18 billion US dollars.
The number of users on the platform also hit a record high, of almost 1.6 billion people, strengthening Facebook’s title as the most popular social network in the world.
Of these, 80 million people used the low-data version Facebook Lite and 19 million used Internet.org.
The report also revealed that 50 million small businesses have a Facebook Page, of which 2.5 million advertised on the social network. 80% of Facebook’s advertising revenue in the last quarter came from mobile advertising.