13 August 2015.
Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan.
The website will be live between the 12th and 29th August, with Facebook driving traffic to the website.
Companies that want to sell their products on the website will have to pay a fee.
Around 110 million Indians use Facebook, meaning that the campaign has the potential to reach a huge audience.
A media planner speaking to the India Times commented on the campaign, saying: “Online shopping festivals have become a popular trend in India, especially with the rise in the number of ecommerce companies, which are driving the growth of online shopping in the country”.
Raksha Bandhan is an annual Hindu festival celebrating love and duty between family members.
