Facebook Has Differing Luck In Africa And Asia

Facebook is doing well in Africa but not in Asia

Research has shown that Facebook is having conflicting fortunes in the African and Asian markets. A report by Global Web Index has shown that Facebook is dominating the African social media market, with the company’s flagship Facebook platform, as well as its messenger service WhatsApp, leading the way. According to the research, Facebook’s main competitors YouTube and Twitter have a much lower market share than in other markets. Whilst Facebook receives “almost universal” usage in Africa, only “half of internet users” visit YouTube as frequently. Meanwhile, data released by Facebook itself has shown that its growth in Asia is decelerating. Whilst worldwide growth on the platform fell in Q1 this year, in the Asian market it is falling much more rapidly and has been doing since Q3 2016. 

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