Facebook has announced that it has introduced new measures to fight fake news in the UK. The introduction of the new technology will occur just in time for the lead-up to the country's General Election in June. Facebook said that it has “made improvements to recognise inauthentic accounts… by identifying patterns of activity”, without having to read each article or examine each page individually. The company has also joined Google in supporting the fact checking organisations Full Fact and First Draft which currently work with “major newsrooms” in stopping the spread of misinformation. Facebook has also taken its campaign to raise awareness of the issue offline, by publishing ads in British newspapers, warning readers of fake news. These actions come after it was found that fake news articles may have had a strong impact on the results of both the US Presidential election, and Britain's EU referendum in 2016.