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One of India’s leading mobile messaging apps has had its adverts blocked by Facebook, one of its main rivals.
Hike Messenger is the second most popular messaging app in India, with 70 million users, with Facebook’s WhatsApp being its main competitor in the country.
A Hike spokesperson has accused Facebook of being anti-competitive after noticing that it could no longer use the “send people to your website” advertising feature on Facebook.
After contacting the social media giant about the apparent glitch, Hike was then told that they were not allowed to run the adverts.
This is not the first time that Facebook has been accused of anti-competitive practices in India.
In April last year, the Indian news companies Times Group, Newshunt and NDTV, as well as the travel site Cleartrip, all withdrew from the Facebook-owned internet.org app, pointing to concerns about internet neutrality.