Facebook is testing a new targeting feature that focuses on people who have visited brick-and-mortar stores. The tool allows marketers to target visitors to their real-world locations with ads on Facebook, Instagram and through Facebook's Audience Network feature. A spokesperson from Facebook said that it was “always exploring new ways to help marketers drive offline value from their ads”. If the test is successful, the feature is expected to become an option within Facebook's Custom Audiences ad-targeting product. According to reports, brands will have to have more than one location to be able to create audiences to target, and targeted audiences can only include people who have visited a store within the past 30 days.
