Marion Jourdan from Olapic talks about about how online businesses can benefit from, and optimise, user generated content. We discuss how user generated content plays a large role in increasing consumer trust, repurposing the content, and what steps can be taken to keep on-brand.
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Working as manager of the event marketing team at Olapic, Marion has years of experience working in the marketing space. Currently working with multiple large brands to construct and roll-out event campaigns, she also has expertise in the development of written content and sales.