Experiential Marketing On The Horizon

Digital media spending will reach $118 billion by 2021

It is expected that digital media spending will reach 118 billion US dollars by 2021, as brands focus on “experiences”. The study was undertaken by the market research company Forrester, which expects to see “a shift away from quantity, toward quality” within the next five years. The report said that marketing budgets are likely to head towards brand experiences, in-store experiences and CX. It was added that “many companies are wasting impressions, which can annoy customers” and will now shift towards a more “holistic and integrated approach”. Also noted was the fact that millennials are now entering a “high-spending” phase of life, forcing brands to invest heavily in digital to attract the 600-billion-dollar demographic. It also was forecast that “paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising” before the end of 2021. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe