The winners of the European Ecommerce Awards have been announced. The Pure-Player award, awarded to ecommerce retailers using digital platforms to excite consumers, went to Zalando, which was judged to be the clear winner due to being “super aware of both its strengths and needed areas of improvement”. A closer contest took place for the Omni-channel award, where Adidas and Topshop were judged to have been very close in the quality of their all-round digital presence through social media and through their online shops. However, it was Adidas that took home the prize, being complimented on its “ability to connect physical experience with online stores”. The entrepreneurial award went to Danish food business, Aarstiderne, who allow consumers to have organic groceries delivered via the internet “in a green, transparent, profitable way”.