European Digital Ad Spend Hits 42 Billion Euros

European digital ad spend grew by 12% in 2016

A study has found that digital ad spend in Europe saw a 12% increase in 2016, to reach almost 42 billion Euros. The study was undertaken by IAB Europe and IHS Markit, and found that spending increased in all 27 countries that were measured in the report. The UK remains the continent’s leading spender by some way, with 14.2 billion Euros spent last year, ahead of second placed Germany, which spent 5.9 billion Euros. Romania, Slovenia and Ireland all saw growth of more than 30%, far more than the regional average. Mobile ad spend saw strong growth as well, rising by 53% in 2016. Serbia saw the biggest rise in mobile, seeing an increase of 327% compared to 2015. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe