Engaging With An Older Audience Through Ecommerce

The Wool Room's Adam Hirst talks to us about targeting older demographics...

Making Sure You understand your audience

Adam Hirst from The Wool Room joins us to discuss the ways in which an ecommerce business can target a very specific demographic. He talks about why in the case of The Wool Room, targeting the right audience involves focusing more on email than social media, and why offering a tactile option to the online buying experience can be so important. 

Find out more about:

  • Segmenting demographics
  • Meeting the demands of your target audience

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