Email marketing is growing in Canada, according to research by Emarketer.
Last year, Canadian marketers spent almost 22 million Canadian dollars on email marketing. This is expected to grow by 10% this year, with steady year-on-year increases being predicted up until 2020.
By 2020, 32 million Canadian dollars are expected to be spent on email marketing.
The growth has been put down to the introduction of Canada's Anti-Spam Legislation. The legislation states that email marketers must only send out emails to users who have consented to being on the mailing list, and that unsubscribing options must be clear and easy to use.
The legislation has helped cut down on spam, meaning that Canadians are more trusting of the emails they do receive.
Canada has an internet penetration rate of 93%, equivalent to 33 million people.Â
