Email Marketing Expected To Boom In 2017

Over two-thirds said they would prioritise email in 2017

Email marketing is expected to receive a boost from marketers in 2017, in order to improve customer engagement. According to a survey from Yes Lifecycle Marketing, email is the most likely channel which retail marketers will increase their budgets on over the course of this year. The survey found that as brands look to increase customer engagement and improve customer acquisition, two goals which were found to be the industry’s top objectives for the year, 68% of respondents were likely to be prioritising email. This was followed by social media, which 54% of marketers are expected to fund better in 2017. It was also found that around 40% were planning to implement cross-channel attribution or test tools in order to gain greater consumer insight. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Subscribe