Effective influencer marketing for travel brands

Learn how to turn influencers into your brand ambassadors

Advice and best practice for collaborating with influencers

Janicke Hansen, President of the Professional Travel Bloggers Association (PTBA), discusses influencer marketing in the travel industry.

Learn more about:

  • how to identify the most appropriate influencers to approach
  • how to tell genuine influencers from fake ones
  • how to build a mutually rewarding partnership with an influencer
  • how influencer marketing fits into an overall digital strategy

Janicke Hansen is the President of the PTBA. She has extensive experience in the travel industry and has a passion for content-driven marketing and digital storytelling.

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