Ecommerce Is On The Rise In France

The Latest Insights from International Online Marketing

Research by FEVAD has revealed that ecommerce is on the rise in France. French online shoppers made an average of 22.9 purchases in 2015, up from an average of 20.2 purchases the previous year. The amount shoppers were spending online also went up. Last year, French online shoppers spent an average of 1,780 Euros, up from 1,640 Euros in 2014. When looking at the rate of growth throughout the year, the research showed that growth was fastest earlier in the year, but that ecommerce sales were still growing, albeit not so quickly, at the end of the year. By the end of the year, B2C ecommerce sales were growing at a rate of 6.5%, and B2B ecommerce sales were growing at a rate of 6%. 

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