Ecommerce In Turkey Grows By 31% This Year

Ecommerce businesses in Turkey are seeing impressive market growth of 31% this year. Following concern around the country's security following a string of terrorist attacks last year, global investment has reduced in the country, but due to high mobile penetration levels of 94% and a young average age of just 30, the country has a huge growth potential that it looks to be fulfilling. One of Turkey's best known online retailers, Trendyol, expects to see growth of around 50% in 2017 from 188 million US dollars this year. Its founder Demet Mutlu said that Turkey's young population is pushing online growth and that Trendyol averages 35 million visitors a month, over 20 times more than the busiest shopping mall in the country. Whilst ecommerce only accounts for 2% of the country's entire retail market, it has recently seen investment from eBay, Naspers and Amazon.