The Latest Insights from International Online Marketing
Research by Visa has revealed that the ecommerce market in Thailand is growing fast.
Online shoppers in the country use ecommerce fairly often, with two-thirds of online shoppers saying they buy online at least once a month.
Mobile commerce is very popular in the region, with just over half of Thai online shoppers saying they accessed the internet using a mobile phone, and a third saying it was their preferred ecommerce medium. Mobile commerce was especially popular amongst men.
The main reason given for buying online was the convenience factor, with 40% saying they were motivated by the convenience of getting items delivered directly to their homes or workplaces.
Price and choice were much less important factors, cited by just 15% and 8% of respondents respectively.
Software, apps, events tickets, travel tickets, and digital entertainment content such as videos, music and games were the most popular Thai ecommerce product categories.
Clothes and accessories, cinema tickets and online bill payments are predicted as big growth markets for the future.
The report also revealed the key reasons why Thai online shoppers sometimes abandoned online shopping carts and failed to buy the item they were interested in, with slow website loading times and difficult to navigate websites being the most commonly cited problems.