The Latest Insights from International Online Marketing
The rise of ecommerce in Pakistan is empowering women and young people.
Pakistani ecommerce sites such as Kai and Kaymu are allowing previously disadvantaged groups to sell their hand-made products online.
Strong demand for traditional, authentic Pakistani products means that online sellers have the opportunity to tap into a large and eager-to-spend audience.
The rise of ecommerce is being put down to several factors, including rising internet penetration, the falling price of smartphones in the country and improved infrastructure. Smartphone shipments rose by 123% in 2015, with broadband penetration rising from 3% to 15% in the last year.