Digital Video Ads On The Rise In South East Asia

Video ads have become particularly popular in Thailand and Indonesia

The South East Asian countries of Thailand and Indonesia are seeing an increase in digital video adverts on both desktop and mobile. According to TubeMogul’s Q1 2016 update, in Thailand there are over 139 million digital video ads served every day across the country on desktop, with 14 million served on mobile. Meanwhile, Indonesia is seeing its mobile ad completion rates surge from 30% to 77% in just the twelve months following Q1 2015. At the same time however, desktop ads have dropped steadily from 75% to 50% over the same period. Within the countries, Thailand is now the largest consumer of digital video ads in the region, whilst Indonesia has experienced a huge spike in completion rates. This can be attributed to increasing internet connectivity and smartphone user numbers across South East Asia. 

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