Digital Marketing Tips For The African Market

The emerging market in Africa can cause a headache for some businesses due to its huge range of platforms and economies. We find out how to succeed there.

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Jes Stiles, Chief Marketing Officer of Emerging Markets at Ringier, talks to us about steps businesses should take if they're considering entering the African market.

Jes works from Berlin as CMO, as part of Ringier AG's Emerging Markets team. Having worked in marketing her whole career, Jes has invaluable experience in digital marketing, product ownership and emerging markets. She regularly speaks at conferences around the world, as well as working around the world in places like Nairobi.

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