Franz Buchenberger from Whatsbroadcast joins us to talk about the benefits of messenger marketing campaigns and how to effectively implement them. He discusses which industries can find the biggest opportunities in the method, and how to drive the highest levels of customer engagement. We also ask about the role of chatbots and the challenges of communicating internationally.
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Franz has been at the helm of communications companies since the mid 1990's, developing an unsurpassed level of experience in the sector in the meantime. Currently the CEO WhatsBroadcast, Franz is at the forefront of new marketing techniques.