Convenience And Trust Driving Ecommerce in Nigeria

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27 August 2015. And finally, the founder of Jumia has said that convenience and increasing trust are behind the booming ecommerce market in Nigeria. Nigeria is the leading African nation for ecommerce, with 90% of Nigeria's 50 million internet users either shopping online currently or planning to do so in the future. Increasing trust is leading to an increasing number of people willing to move away from the traditional cash-on-delivery payment option and paying online. Poor internet infrastructure and expensive broadband costs are hampering uptake, however, by preventing many people getting online. Addressing these issues with internet access would help ecommerce to grow even further, he said.

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