Comercio conversacional para conectar con el usuario
¿Qué es el comercio conversacional? ¿Por qué es tan efectivo?

Optimizar la experiencia del usuario

Convesamos con Beatriz Zabalegui sobre esta tendencia que no para de crecer y de la importancia de contar con estrategias de segmentación para identificar el mejor modo de asistir y responder a las necesidades de los usuarios.

En la presente entrevista también aprenderás sobre:

  • Chatbots, su valor agregado y cómo sortear las limitaciones propias de esta herramienta
  • Cómo llevar adelante campañas locales respetando la estrategia global de tu empresa
  • Insights sobre el mercado italiano y español

Beatriz Zabalegui es manager de marketing y comunicación de iAdvize.

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