Chinese Sites Must Improve Omnichannel Offers

Pure ecommerce is starting to slow in China

Recent research conducted by McKinsey shows that online retailers in China must improve their omnichannel offers and delivery options. This comes as the Chinese ecommerce market is beginning to slow, with its growth rate expected to go from 19% this year, to 16% next year. In order to improve this, Lambert Bu, a McKinsey consultancy partner in Shanghai has said that “shoppers have come to expect that their offline and online shopping activities will be integrated [seamlessly through multiple channels]”. When conducting the research, nearly 6,000 people were questioned about their online buying behaviour, and it was found that whilst most wanted use omnichannel experiences – such as ordering online and then collecting in-store – very few had been able to. McKinsey said that opportunities to do this for consumers were not being taken advantage of, suggesting that retailers look into advanced services such as VR, or increased investment in delivery speed to increase impulse shopping on platforms like WeChat. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Subscribe