The Chinese ecommerce market is expected to reach 1.1 trillion US dollars before the end of 2017. This will represent around half of all worldwide ecommerce sales for the year, as well as nearly a quarter of all retail sales in China itself. It has been predicted by eMarketer that 75% of ecommerce sales in the country will take place on a mobile device by 2021. A spokesperson from eMarketer said that online sales are increasing due to a “growing comfort with mobile shopping, greater spending by consumers in smaller cities, and an expansion in the variety of goods being purchased.Â
