Cross-border ecommerce in China has seen a boost after a product safety controversy. Over the past few years, there have been reports of chemical pollution in the Chinese food market, something which has increasingly led to users buying food from abroad. The lack of consumer trust in online food buying has now reportedly spread to all online shopping. Because of this, there was a 30% rise in the country’s cross-border sales last year, taking it to a total value of 110 billion US dollars. It is expected to reach a staggering 157 billion dollars by 2020. The most popular items that are bought abroad are personal care and beauty products, more than half of which are purchased from another country.