Campañas SEM En Distintos Mercados Y Plataformas

Maite Molina de Grupo INTERCOM, habla sobre creación de campañas Search, dónde invertir tu presupuesto y brinda consejos para trabajar en múltiples países e idiomas.

¿Cuáles son las mejores oportunidades que existen para los anunciantes digitales?

Las posibilidades en cuanto a publicidad online no dejan de aumentar. Ya no se trata solo de Google AdWords, sino de tener en cuenta los distintos motores de búsqueda, anunciar en redes sociales y considerar las particularidades de cada país para adaptarse al mismo.

En este vídeo aprenderás

  • Cómo gestionar los recursos con los cuentas
  • La importancia de testear cada mercado
  • Las diferencias en el momento de administrar campañas en distintos canales

Maite Molina es especialista en Marketing internacional y Analítica, y se desempeña como Traffic Acquisition Manager en Grupo INTERCOM.

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