Campañas PPC y WPO, Su Evolución Y Nuevos Enfoques

¿Son los últimos cambios de AdWords buenos para el usuario o para Google?

Los últimos cambios en Google AdWords

Javier Concha López, comenta estos cambios teniendo en cuenta diferentes perspectivas. Habla también de WPO, los aspectos más importantes a tener en cuenta y su relación con PPC, y comparte algunas especificaciones orientadas al sector inmobiliario.

En este vídeo aprenderás

  • Los elementos más importantes en una campaña de PPC
  • De dónde surge WPO y hasta qué punto afecta al PPC
  • Las características del sector inmobiliario y los canales más efectivos al momento de plantear una estrategia de marketing en dicha industria

Javier Concha López es especialista en SEO y SEM, es co-fundador y Director de comunicación de Barcelona Traiding Point. También se desempeña como SEO y PPC Specialist para Clinmoo, agencia de marketing especializada en el sector inmobiliario.

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