CNN Launches Chatbot On Kik

It will use the chatbot to target younger users on Kik

The American news outlet CNN has launched a chatbot on the messaging service Kik. After being one of the first news organisations to launch a chatbot on Facebook Messenger when the service was opened to developers, it now has become one of the first to join Kik. Samantha Barry, head of social news for CNN, said that it was “actively exploring all voice activated chatbots”. Barry also said that users of the two messaging services would notice a difference between the stories that they were targeted with, due to Kik’s largely teenage audience. An example given was the ways in which CNN report the currently ongoing Republican National Convention, as Kik’s younger users are likely to receive “a broader guide to the convention”. 

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