Cómo Mejorar La Comunicación Con Tu Cliente

Aspectos claves a tener en cuenta para mejorar las relaciones con los consumidores en un mundo enfocado a lo digital.

Lo que los consumidores esperan de las marcas

Charlamos con Guillermo Carreño sobre las distintas maneras de resolver los problemas de los consumidores, el impacto del crecimiento de los dispositivos móviles sobre la relación con el cliente y la importancia de encontrar un equilibrio en el uso de nuevas tecnologías para no perder el componente humano y entender el objetivo de cada negocio para personalizar las estrategias.

Además encontrarás:

  • Porqué medir y analizar los datos obtenidos durante todo el proceso
  • Las características propias de los mercados español y portugués

Guillermo Carreño es territory manager de España y Portugal de Zendesk, una plataforma multicanal que busca mejorar la relación de las empresas con sus clientes.

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