The Latest Insights from International Online Marketing
24 August 2015.
Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan.
In the mutually beneficial agreement, Buzzfeed will provide content to Yahoo Japan, and Yahoo Japan will drive traffic to Buzzfeed’s site.
Buzzfeed is a news and entertainment site that specialises in publishing fun and sharable articles, often in the form of lists.
It will face stiff competition when it enters the Japanese market, where local sites Virates and Curazy are already well-established.
It hopes that its partnership with Yahoo Japan will give it an edge over its competitors. Yahoo Japan is one of the most popular online portals in the country, with 88% of Japanese internet users using the site.
It isn’t the first time that Yahoo Japan has partnered with a Western brand. Last month, it partnered up with the travel price comparison company Skyscanner to launch a travel search engine.
Japan is just the latest international market that Buzzfeed has entered. Earlier this year it entered Germany, Mexico and India, and it also has sites for the UK, Canada, Australia and France.
45% of Buzzfeed readers are from outside the US, with the upcoming launch in Japan set to push this up even higher.