Buzzfeed Teams Up With Yahoo to Enter Japan

The Latest Insights from International Online Marketing

24 August 2015. Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan. In the mutually beneficial agreement, Buzzfeed will provide content to Yahoo Japan, and Yahoo Japan will drive traffic to Buzzfeed’s site. Buzzfeed is a news and entertainment site that specialises in publishing fun and sharable articles, often in the form of lists. It will face stiff competition when it enters the Japanese market, where local sites Virates and Curazy are already well-established. It hopes that its partnership with Yahoo Japan will give it an edge over its competitors. Yahoo Japan is one of the most popular online portals in the country, with 88% of Japanese internet users using the site. It isn’t the first time that Yahoo Japan has partnered with a Western brand. Last month, it partnered up with the travel price comparison company Skyscanner to launch a travel search engine. Japan is just the latest international market that Buzzfeed has entered. Earlier this year it entered Germany, Mexico and India, and it also has sites for the UK, Canada, Australia and France. 45% of Buzzfeed readers are from outside the US, with the upcoming launch in Japan set to push this up even higher.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe