Burberry Is A Mobile Success Story

Nearly 60% of its online traffic comes from mobile

Burberry has announced that nearly 60% of all its online traffic comes through mobile devices. The luxury fashion retailer said that visitors from tablets and mobile phones are driving the majority of its online growth. Announced during its quarterly statement, it also revealed that the increase was in part due to buyers viewing a single product, who can now see the company’s stock in around ninety high-street shops around the world. In addition to its growing ecommerce, Burberry announced several plans to encourage further growth through improved efficiency and revenue. A relaunch of its website, burberry.com, will bring with it improved usability and better content. The improvements will also use the mobile section of the business, with the launch of a new app expected to hit app stores nearer the end of the year. 

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