Building A Brand In A New Market

Moving to a new target market and succeeding? Constantin Eis explains how it works...

Imitating American success in Europe

If you're moving your already successful brand into a new market, it is important to consider every aspect of the business that might need adjusting. Constantin Eis, co-founder of mattress company Casper, tells us about how his business moved from the US market into multiple European markets. He discusses maintaining product quality through differing industry regulations, and how to build a brand through social media.

Find out more about:

  • The ways in which brands can engage consumers
  • How cultural differences can be exploited

Constantin is the co-founder of the hugely successful mattress company, Caspers. He worked within the home furnishing market for five years before developing his own idea.

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