Online shoppers in the UK are now spending nearly 4.5 times more on fast-moving consumer goods, or FMCG, purchases than they are offline. According to the quarterly FMCG E-commerce Index from Kantar Worldpanel, Brits spent just over 74 euros per FMCG purchase on average. Globally, only Thai shoppers spend any more on online fast-moving consumer goods compared to what they spend offline.Â
