Brits Now Spend Much More Online On FMCG Than Offline

Online FMCG shoppers spend nearly 4.5 times more than offline shoppers

Online shoppers in the UK are now spending nearly 4.5 times more on fast-moving consumer goods, or FMCG, purchases than they are offline. According to the quarterly FMCG E-commerce Index from Kantar Worldpanel, Brits spent just over 74 euros per FMCG purchase on average. Globally, only Thai shoppers spend any more on online fast-moving consumer goods compared to what they spend offline. 

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