The Latest Insights from International Online Marketing
People who use messaging apps in Brazil are willing to receive ads if it means the apps remain free, according to research by Mobile Time and Opinion Box.
They found that 35% of messaging app users were willing to receive ads from any brand or product if it meant the app would stay free to use, with a further 33% saying they were willing to receive ads from brands or categories that interested them.
21% said they were not willing to receive any ads or pay to use a messaging app, and just 11% said they preferred paid messaging apps.
WhatsApp, Facebook Messenger, Telegram, Skype and Viber are the top 5 most popular messaging apps in Brazil.
Brazil has an internet population of 108 million people, equivalent to 53% of the population.