The Brazilian taxi hailing app Easy Taxi has expanded into the Kenyan city of Mombasa. It had already launched in the Kenyan cities of Nairobi and Nakuru, with its latest launch in Mombasa being driven by consumer demand, according to the company. Easy Taxi allows users to order a taxi using the app and works in a similar way to international giant Uber. Originally launched in Brazil, it now has a presence across Latin America, the Middle East, Africa and Asia. It latest expansion in Kenya reflects the strong demand for such services in the country and a relatively low level of competition. Kenya was one of just nine African countries to recently make it into the top 100 countries in the World Economic Forum's Global Competitiveness Index.