BlackBerry has joined forces with the Indonesian media company Emtek to help boost the offerings of its BBM app. Emtek will provide BBM with access to its videos, and will receive payment from BlackBerry every time a BBM user watches an Emtek video. The company will also work with BlackBerry to help it to develop new services to make BBM a more multi-faceted app. BlackBerry has said that it hopes the partnership will help to make BBM as versatile and popular as its Chinese rival WeChat. Indonesia is BlackBerry's most important market – there are 60 million BBM users in Indonesia, with these people making up two-thirds of the app's userbase worldwide.