The Movers And Shakers - Moving And Shaking
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Bing has made it possible for advertisers to manage ad extensions on an account level. Advertisers can now add and edit ad extensions on the account level by clicking on All Campaigns on the left navigation bar and then choosing the Account option within the Ad Extensions tab. The update covers all ad extension types, apart from sitelinks and call extensions. It is now possible to associate a maximum of 20 extensions at the account level, although this figure drops to 6 for image extensions. Bing hopes that this update will help advertisers to save time and improve consistency across different advertising platforms. The changes have rolled out globally.