The online beauty company Miora has received 4 million US dollars in investment.
Miora, which was launched earlier this year and targets Spain, Mexico, Peru, Chile and Colombia, allows users to buy beauty products and make bookings from local beauty salons.
Around 750 salons have already signed up to the website, with the company saying it hopes to offer greater choice and convenience for customers.
The Spanish and Latin American online beauty industries are relatively immature, with a spokesperson from Miora saying: “For the moment there is almost no competitor in these markets besides Spain.”Â
