Despite research proving that banner ads have minimal effect on mobile users, they made up 77% of the mobile ad share in the Asia Pacific region in the second half of 2016. According to data collected by Vpon, more than three-quarters of all mobile ads served in the region were banners, way ahead of second placed native ads which accounted for just 1 in 10 ads. This also leaves a large majority of adverts vulnerable to ad blocking in the Asia Pacific region, where according to PageFair 94% of all global ad blocking on mobile devices is occurring.Â
