Baidu Sets Its Sights Beyond Asia

Baidu intends to enter the US and Europe

Robin Li, the CEO of China’s most popular search engine Baidu, has said that the company intends to enter the US and European markets. Its rival Google is the dominant search engine in both the US and Europe, which means that Baidu will face extremely difficult competition if it tries to challenge Google in the search market in these regions. For this reason, Baidu has hinted that it will be focussing on other channels, such as finance and its Baidu Maps service, when targeting the US and European markets. There are also signs that it will focus on the automotive industry. Baidu has been developing driverless car technology and also recently invested in the US car-sharing company Uber. 

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