Baidu Sees Rise In Advertising Revenues

The Latest Insights from International Online Marketing

The Chinese search engine Baidu has seen a 36% increase in its advertising revenues in the latest quarter. Search advertising brought in around 17.7 billion yuan for the search giant in the last quarter, equivalent to 2.8 billion US dollars. A spokesperson for Baidu commented on the rise, describing the quarter as “solid” and reporting that the proportion of ad revenue generated from mobile ads had increased on the last quarter – a significant fact because more internet users go online on a smartphone than a desktop computer in China. Baidu is the most popular search engine in China, where it has around 60% of the search engine market share. 

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