The Latest Insights from International Online Marketing
The Chinese search giant Baidu has given details on how it intends to conquer the Indonesian market.
Last month, the tech company confirmed it would be focussing its attention on expanding to Indonesia, but no details were provided other than the fact it would focussing on a mobile-centric strategy.
Now, it has revealed that it will be primarily pushing its app store MoboMarket and its O2O services in the country.
MoboMarket is a Baidu-owned Android app store targeted at Indonesia which launched around 18 months ago. During that time, it has attracted 4 million monthly active users and half a million apps.
Travel, gaming and children’s apps are the most popular apps in the app store, with social media lagging slightly behind.
Baidu is also developing its O2O services in the country, a strategy similar to what it is doing in China. O2O, or online-to-offline services, are those which allow users to do a real-world activity online, such as taxi-hailing and ticket-booking apps.