Baidu has moved to make a big step into the Indian online market, where it hopes to achieve the same success as it has seen in its home market of China. The aggressive step will see the company temporarily offering 100% revenue to any users who sign up to its DU Ad platform; a package that allows Android developers to monetise their traffic. Baidu has said that it has a great understanding of India's emerging market due its past experience in China. As well as pushing for its platform to be taken seriously in India with this move, it is also looking to take a highly localised approach, with its Baidu Mobo Market already available in multiple local languages including Hindi, Bangla and Urdu.Â
