Approaching Global Ecommerce With A Luxury Brand

Julia Munder, from Maxwell Scott Bags, talks to us about luxury brands change their strategies accordingly.

Marketing & Selling Luxury Online

Julia Munder from Maxwell Scott Bags talks to us about the way the company advertises and markets its products around the world.

You'll find out about:

  • Re-producing the in-store experience, online
  • How cultural differences affect the way you can market
  • The way luxury changes your marketing strategies

Currently working as marketing manager at Maxwell Scott Bags, Julia has a wealth of experience working in luxury marketing. After having joined the company in the early 2010's, she leads the creative output of Maxwell Scott Bags' global marketing strategy.

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