Approaching Global Ecommerce With A Luxury Brand

Julia Munder, from Maxwell Scott Bags, talks to us about luxury brands change their strategies accordingly.

Marketing & Selling Luxury Online

Julia Munder from Maxwell Scott Bags talks to us about the way the company advertises and markets its products around the world.

You'll find out about:

  • Re-producing the in-store experience, online
  • How cultural differences affect the way you can market
  • The way luxury changes your marketing strategies

Currently working as marketing manager at Maxwell Scott Bags, Julia has a wealth of experience working in luxury marketing. After having joined the company in the early 2010's, she leads the creative output of Maxwell Scott Bags' global marketing strategy.

Searching For Luxury In Global Digital Marketing

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