Baidu has released a report suggesting that Apple is likely to see its revenues in China fall by up to 20%. Using the number of map queries for Apple stores made through its Baidu Maps service, it found that in Q1 2016 queries had declined by 24.5% year-on-year. The number also matches up with the 26% decline in Apple's revenue in China. Baidu said that the maps correlation was “impressively strong”, whilst claiming that the map query data meant it was possible to “'nowcast' the company's revenues and reveal the future trends.” Apple has been struggling in China recently due to cheaper, local competition from brands such as Huawei, Vivo and Oppo.Â
