Apple Pay is still struggling to find success in the Chinese market, a whole year after its launch. Whilst it is dominating the market in its home country of the US, data collected by the research firm Analysys shows that Apple Pay is not even in the top ten digital payment services in China. In comparison, Alipay and Tenpay make up 50% and 38% of the market, respectively. Fundamental to both of these companies’ success is the fact that they are available on any smartphone operating system, including iOS and Android, and on most phones available to buy. However, Apple Pay is only available on Apple smartphones, something which itself is failing to challenge big players in China. With this limited support, retailers in the country are less likely to invest in Apple Pay, leading to minimal visibility.