Amazon Voted Best Retailer In Germany

The Latest Insights from International Online Marketing

 Amazon has been voted the best online retailer in Germany.The survey conducted by Service Value asked customers who had bought something online in the past twelve months what they thought was the best retailer in particular categories.In second place came perfume brand Douglas, followed by shoe company Deichmann.Claus Dethloff, CEO of service Value, said that the results show the importance of brand awareness, calling it a “key lever”.Other brands in the top ten included H&M and Jack Wolfskin, whilst there were no pure online shops at the top at all.He said that “market research has shown that the level of awareness always has an impact on the customer satisfaction”.

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