Amazon has launched a Chinese language version of its Japanese website, in order to attract more customers in the country. Along with lower shipping rates to the mainland, Amazon is looking to increase its presence in China with its Japanese site, and take advantage of the interest in Japanese products. Jasper Cheung, president of Amazon Japan, said that the company had already increased the selection of products available to be exported to China “by the millions over the last several weeks”, and said that “the opportunity is huge”. The demand for such a service is also boosted by the fact that online shoppers in China are increasingly looking for genuine Japanese products, following news of items like fake merchandise and contaminated baby milk available on Chinese sites. The move is another example of how Amazon is looking to expand in Asia, and make up for its lack of a major presence in the Chinese market.